BOD IS THE UNIFORM FOR THE DOERS THAT REFUSE TO QUIT
The parent grinding after bedtime, the athlete pushing past limits, the creative working in silence until the world takes notice.
Born of Discipline is more than gear, it’s a movement for the relentless who show up every damn day.
MORE THAN MERCH
MINDSET FORGED IN DISCIPLINE
BOD might have started with AJ Buckley, actor, entrepreneur, husband, father, who learned early that motivation fades but discipline doesn’t.
From grinding through years of Hollywood rejection to pulling 18-hour days on set while still making time for his family, AJ built a life on showing up when it’s hard, not when it’s convenient.
When you wear BOD, you’re not buying a hoodie or a hat, you’re declaring that your life is yours to build.
You’re saying, 'I don’t wait for the right mood. I move, every damn day.'
This is more than merch.
YOU ARE THE HERO
We are just the REMINDER STITCHED on your sleeve.
Top Sellers
"The pain from regret or the pain from discipline. It's your choice, son."
Joe Buckley, My Father (1948-2011)
Quotes I live By
"Little Bitches Make Excuses"
- Any Navy SEAL I've ever met.
"The first and best victory is to conquer self."
- Plato
"Most people who are criticizing and judging haven't even tried what you've failed at."
- David Goggins
"Discipline is the silent force that powers success"
- Unknown
"A disciplined mind leads to happiness; a undisciplined mind leads to suffering"
- Bruce Lee
about
Founded by AJ Buckley, a dedicated actor, husband, and father, Born of Discipline is more than just a clothing brand. It’s a tribute to those who face life’s challenges head-on with unwavering determination. Born from AJ’s personal journey, this brand reflects his belief that true strength comes from discipline, not motivation. Everything we do is driven by this mindset, representing resilience, community, and the relentless pursuit of excellence.